Create a brand which sites in the heart of a continuity in Wimbledon who’s main passion is to produce healthy, fresh deli products with a fantastic juice bar. It had to be called Deuce. For the colours I went for Wimbledon tones with deli eggshell blue. I wanted to take it a step further with the tennis ball ‘U’ . This was definitely a brief pushed to its full capacity of clichés but I think it was perfect for its situations and it’s locals.