Deuce Deli

The Brief: Create a brand which sites in the heart of a continuity in Wimbledon who’s main passion is to

produce healthy, fresh deli products with a fantastic juice bar. It had to be called Deuce. For the colours I went for Wimbledon tones with deli eggshell blue. I wanted to

take it a step further with the tennis ball ‘U’ . This was definitely a brief pushed to its full capacity of clichés but

I think it was perfect for its situations and it’s locals.

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