Lucky Peach

The Brief:

The brief to create a brand for a alternative,

collaborative, seductive club night open to all music

lovers with the potential to become a label in future.

The nights hosted by an outgoing, vivacious host.

So the brand had to reflect these quality’s with

clashing, retro smooth undertones with a memorable, adaptable style. I created the brand and merchandise

it was one of my favourite exploratory briefs.



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